The Early Days During the early days of the internet, when the HTTP protocol was still in its nascent stages, the concept of redirects was relatively simple. The HTTP 302 status code, which stands for “Found” or “Temporary Redirect,” was introduced to signify that a resource had been temporarily moved to a different location. This…
Navigating Redirects and Understanding Status Codes
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HTTP Status Codes in Security
What are HTTP Status Codes? HTTP status codes are comprised of three digits, and neatly categorized into five groups. The first digit represents the class of response, with the other two providing more granular information about the status. For instance, a status code starting with 2 (e.g., 200 OK) indicates success, while a code starting…
Measuring Redirect Performance with Analytics
Why Measure Redirect Performance? Optimizing User Experience The core of a thriving website lies in the realm of user experience (UX). Redirects can have a significant impact on how users perceive and interact with your site. Slow redirects can frustrate users, leading to higher bounce rates and a negative user experience. Measuring performance allows you…
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The Role of Redirects in Website Migrations
Website migrations are significant undertakings that involve moving a website from one location to another, whether it be a different domain, subdomain, or a completely new platform. Migrations can be initiated for various reasons, such as rebranding, changing content management systems (CMS), improving site performance, or enhancing user experience. However, website migrations can be complex,…
A Definitive Guide to Preserving SEO Rankings During Website Redesign
When you decide to update your website, the transformation can be detrimental to your SEO efforts. Search engines, like Google, rank websites based on various factors such as content relevance, user experience, and page load speed. When you change your website structure or URLs without proper redirection, search engines get confused, and your rankings suffer.…
When and How to Use Custom HTTP Status Codes
What Are Custom HTTP Status Codes? HTTP status codes are the unsung heroes of communication between servers and clients. They silently convey the outcome of requests. While the standard HTTP status codes like 200 (OK) and 404 (Not Found) cover a broad range of scenarios, developers sometimes find themselves in situations where a more personalized…